Target pushes Pride items for babies and kids

The retailer is selling books promoting transgender activism for young children, including "Bye Bye Binary" and "The Pronoun Book."

Target has launched its latest “Pride” collection, featuring apparel and accessories for babies, young children, and adults.

The collection includes a t-shirt with the words “Queer Queer Queer Queer” and a hoodie with the phrase “Not a Phase.” Another t-shirt reads, “Homophobia. Transphobia. Can be cured with education.” A tank top says, “Hearts not Parts.”

The children’s items feature phrases like “Bien Proud” and “Just Be You And Feel The Love,” plus rainbow-colored leggings, tutu skirts, and jumpers. All of the items are gender neutral, in a “kids” or “baby” category.

Target is also selling bibs, sandals, swimwear, socks, backpacks, chew toys, treats, leashes, collars, and cat scratchers with various LGBTQ-related themes.

The retailer is selling books promoting transgender activism for young children, including “Bye Bye Binary” and “The Pronoun Book.” They are also featuring a book about a transgender little boy called “Julian is a Mermaid.”

Target has additional books for elementary and middle-school children, including “The Book of Pride” and “The Guncle.”

These controversial books are sold despite efforts from conservative lawmakers and activists to remove similar content, including some that has explicit and pornographic images, from government schools and public libraries.

In Minnesota, parents have discovered books with troubling images and themes in school libraries in Sartell and Delano.

The American Library Association has stated that the number of demands to “censor library books” nearly doubled between 2021 and 2022, with 58% of requests targeting school libraries and 41% targeting public libraries.

The association claims that these challenges are coming from “organized censorship groups” that aim to suppress the voices of those “traditionally excluded” from conversations.

Parents, however, say that they simply want to keep activism and pornography out of public schools.

Target has faced controversy in the past over its “Pride” collections, with offerings such as breast binders and packing underwear for transgender individuals drawing backlash.

While Target’s annual “Pride” campaigns are meant to commemorate LGBTQ festivals, some businesses have faced backlash from consumers due to their nods to radical transgender activism.

Anheuser-Busch, which owns Bud Light, experienced plummeting sales and market backlash after partnering with social media influencer Dylan Mulvaney, a male who claimed to transition to a woman.


Hayley Feland

Hayley Feland previously worked as a journalist with The Minnesota Sun, The Wisconsin Daily Star, and The College Fix. She is a Minnesota native with a passion for politics and journalism.