Dominion Voting Systems filed a $1.3 billion defamation lawsuit against MyPillow CEO Mike Lindell Monday over his allegations that the company rigged the election for President Joe Biden.
“By December 12, 2020 at the very latest, Lindell knew or recklessly disregarded that his statements about Dominion rigging the election and using algorithms to manipulate vote counts were false,” the lawsuit states.
The complaint names both Lindell and MyPillow as defendants, and accuses the pillow salesman of engaging in a “defamatory marketing campaign” that increased MyPillow’s profits by 30 to 40%.
However, several big-box retailers like Kohl’s, Wayfair, and Bed Bath & Beyond have stopped selling Lindell’s products in recent weeks.
Lindell’s false claims duped “people into redirecting their election-lie outrage into pillow purchases,” the lawsuit alleges, using the phrase “the Big Lie” on 31 occasions to describe Lindell’s actions.
“As when MyPillow previously faced legal action for deceptive marketing campaigns, Lindell knew there was no real ‘evidence’ supporting his claims. And he is well aware of the independent audits and paper ballot recounts conclusively disproving the Big Lie. But Lindell — a talented salesman and former professional card counter — sells the lie to this day because the lie sells pillows,” says the lawsuit.
The complaint then takes the reader on a strange trip through Lindell’s three-decade career as a “professional card counter with a penchant for solving real-time mathematical equations necessary for beating the odds.”
“While hunkered down at the blackjack table, he would feign a drunken stupor while hundreds of different number combinations ran through his mind like a ‘computerized algorithm,’ enabling Lindell to calculate his bets based on the patterns he observed coming from the dealer’s hand,” states the lawsuit, which attributes Lindell’s success to “his aptitude for understanding the choices of others.”
The lawsuit mentions this seemingly irrelevant anecdote to establish that Lindell “understood what really happened on election night.”
The 115-page complaint cites numerous media appearances, social media posts, trips to the White House, and a two-hour documentary on election fraud to make its case. It also spends several paragraphs on Lindell’s advertising relationship with Fox News.
“Mr. Lindell advertised ‘absolute proof,’ but he delivered absolute nonsense and fake documents sourced from the dark corners of the internet. The cartoonish evidence that he offered in his video cannot be reconciled with any level of logic or truth,” said Dominion legal counsel Megan Meier, partner at Clare Locke LLP.
According to a press release, Dominion sent three letters to Lindell requesting retractions and warning him about the possibility of legal action.
“It would be easy to rack this up as a piece of fiction that is not worth any response — but unfortunately, countless people actually believed it and sent MyPillow some of their hard-earned money as a result. Mike Lindell needs to be held accountable for defaming Dominion and undermining the integrity of our electoral system all the while profiting from it,” Meier added.
Lindell previously said he would welcome a lawsuit because it would give him the opportunity to present his case. Attorneys Rudy Giuliani and Sidney Powell are facing similar lawsuits.