Twitter banned the corporate MyPillow account, fully purging the company’s owner, Mike Lindell, from the platform.
Twitter banned Lindell’s personal account in late January, apparently after the Minnesota-based CEO posted his skepticism of the 2020 presidential election results, according to USA Today. His business account, @MyPillowUSA, was permanently suspended on Monday.
The MyPillow account’s last post implied that Twitter CEO Jack Dorsey himself is complicit in election fraud, and that the social media site banned Lindell’s personal account for fear “of being found out.”
Following the ban, several other prolific accounts began promoting the MyPillow brand, encouraging their followers to purchase Lindell’s famous products.
Lindell then appeared on Newsmax alongside hosts Heather Childers and Bob Sellers to discuss the Twitter bans on Tuesday.
The conversation began to unravel less than 20 seconds into the interview when Lindell mentioned allegations of fraud facilitated via Dominion’s voting systems — the same topic that seemingly got him kicked off Twitter.
Sellers quickly tried to cut the CEO off, looking down and reading a statement claiming that there’s “nothing substantive that we’ve seen” on allegations of fraud.
The situation came to a head when Sellers walked off the set after asking his producers to cut Lindell’s feed.
Newsmax may have made such an effort to direct the conversation away from Dominion because they are afraid the company will sue them.
Dominion Voting Systems recently filed a $1.3 billion defamation suit against Rudy Giuliani, who questioned the company’s role in the 2020 election while serving as legal counsel for former President Donald Trump, per The Hill.
The company then sent a cease and desist letter to Lindell and demanded retractions from Newsmax and One America News Network.
Lindell’s recent Twitter ban may also hinder a potential gubernatorial campaign. The “MyPillow Guy” has been eyeing a run for governor in Minnesota for some time now and already earned an endorsement from Trump.
“You should run. He has my complete and total endorsement. You should run. You’d be a hell of a governor,” Trump said to Lindell from the podium during a September campaign stop in Minnesota.