(American Greatness) — On Sunday, it was reported that beer giant Bud Light is planning to buy back countless cases of expired, unsold beer from wholesalers as it continues to face backlash over its support for transgenderism.
As reported by Breitbart, Bud Light sales have plummeted after the company launched a partnership campaign with Dylan Mulvaney, a biological man who has spent the last year pretending that he is a woman. The campaign included cans with Mulvaney’s face on it, leading to a widespread boycott by consumers who have since refused to purchase the beer.
“The brewer recently told its wholesalers that it would buy back unsold cases of beer that have gone past their expiration date,” said the original report in the Wall Street Journal.
The company had recently resorted to drastic measures in an attempt to reverse their decline, including offering free cases of beer to all employees of wholesalers. But the boycott, which began in April, shows no signs of slowing down for Bud Light and its parent company Anheuser-Busch, which also owns Budweiser.
After the beginning of the campaign on April 1, which included a social media post from Mulvaney showcasing his face on the cans as he “celebrated [his] Day 365 of womanhood,” Bud Light sales dropped by massive double-digit margins in the following weeks: The week of May 7 through May 13 saw a drop of 24.6 percent, down even worse than the week of April 23 through April 29, which recorded a plunge of 23.6 percent. The boycott even extended to other Anheuser-Busch products, including Budweiser, Michelob Ultra, and Natural Light.
In addition to Anheuser-Busch’s woes, rival companies such as Coors Light and Miller Lite have seen increases in sales and market shares as consumers turn to alternative beers.