Target continues to be as woke as possible.
The Minneapolis-based retail giant announced Tuesday it will spend $100 million solely on “Black-led organizations” during the next four years.
The investment is aimed at programs that “work to elevate Black voices,” and will “help fuel economic prosperity in Black communities across the country,” according to a blog post.
“As one of the largest retailers in the U.S., we know we have the responsibility and opportunity to use our resources to help end systemic racism and accelerate economic prosperity for Black communities,” Amanda Nusz, senior vice president of corporate responsibility and president of the Target Foundation, explained. “With this commitment, we aim to support the next generation of Black talent, expand the impact of Black-led movements and voices, and create economic opportunity in Black communities across the country.”
Since George Floyd’s death last year, Target’s leadership has attempted to “co-create an equitable future for all” by focusing on one demographic — even as they claim their goals are to help “everyone thrive.”
“Over the past year, we’ve listened to Black community members across the country to better understand what resources are most needed to help eliminate barriers and advance social justice,” the press release added.
Target pledged to provide scholarships to students who attend Historically Black Colleges and Universities. Additional funds would sponsor liberal programs like the PBS NewsHour series “Race Matters.”
Last year in the wake of Floyd’s death, the progressive company tossed $10 million to groups advancing so-called social justice across America.
Earlier this year, Target committed $2 billion to increasing the number of products it sells made by black-owned businesses.
The nine-figure handout announced Tuesday is in addition to these prior efforts.
Target has a history of ideological crusades on cultural matters. The company went gender neutral on toys in 2015 and stopped allowing Salvation Army bell-ringers at its stores several years prior.
“Usually those who may be helped in programs like this are educated and well-connected — like colleges and PBS — but problems start much earlier in life for those stuck in poverty,” a local business leader told Alpha News Wednesday. “People seem more concerned with looking benevolent, and the gamut of true root causes aren’t allowed to be discussed in polite society.”
A.J. Kaufman is an Alpha News columnist. His work has appeared in the Baltimore Sun, Florida Sun-Sentinel, Indianapolis Star, Israel National News, Orange County Register, St. Cloud Times, Star-Tribune, and across AIM Media Midwest and the Internet. Kaufman previously worked as a school teacher and military historian.